In the dynamic landscape of music, where the digital and the artistic increasingly intertwine, there emerges a voice that captivates not only with its melody but also with its vision of the future. This artist, a trailblazer in the world of music’s future, embodies a blend of creativity, imagination, and a profound sense of purpose, marking a significant presence in the evolving narrative of music.

I recently had the privilege of sitting down with this visionary artist for an insightful discussion. Our conversation, rich in depth and perspective, explored the intricacies of the music industry, particularly the revolutionary realm of music NFTs, and delved into the essence of artistic expression in our modern era. What you are about to read is a transcription of our engaging dialogue with this pioneering figure in the music world, who I can now reveal as Losi. In this exchange, Losi shares her thoughts on her creative process, her inspirations, and her ambitions, shedding light on the role and significance of music in both our individual lives and the wider community. Enjoy!

Eduard ( E ): "I've always been fascinated by the journey artists take. Some seem born to create, their passion ignited from within, while others discover their calling along the way. What's your story, L? When did music become not just an interest, but your true calling?"

Losi ( L ): "Oh, absolutely, I resonate with being born with an inner flame for music. It's like this vivid memory from when I was tiny, maybe around four or five. My dad, who isn't a musician but has a deep love for music, would play these amazing concerts on TV. I remember being awestruck by the performances of Michael Jackson, Britney Spears, and some incredible Colombian artists. There was something magical about how they could electrify a crowd, fill them with happiness, make them dance. It struck a chord in me, and I remember thinking, 'That's what I want to do. I want to be that person who lights up someone's world.'

It was more than just a fleeting childhood dream. It was a deep-seated desire, a vision for my future. Of course, when you're young and share such grand dreams, people often see them as just whimsical fantasies. They don't take them seriously. But for me, it was a profound truth, a part of my identity that I held close, even though I didn't openly acknowledge it for a long time. It was only later in life, which we might touch on in another question, that I fully embraced this calling and decided to chase it. But deep down, I think I always knew my path was intertwined with music, right from those early days watching concerts on our old TV.”

E: "Your songs are more than just melodies; they're stories, each carrying a powerful message. In music and art, I believe every creation is sparked by a muse – be it people, experiences, thoughts, or deep introspection. Considering the storytelling nature of your music, who or what would you say has been your most influential muse? What inspires you the most?"

L: "It's hard to pinpoint it to just one thing. My muse is essentially the enigma of life itself. I'm fascinated by the big questions – what life really is, the complexity of the human experience. Why do we feel the way we feel? Why do our minds lead us down paths we can't always comprehend? Why do we react in certain ways? These questions about our existence, our emotions, our brains and bodies, are what truly inspire me. It's about tapping into the human experience, which is so unique to us. We're aware, conscious of this world in a way no other beings are, as far as we know. My inspiration comes from trying to articulate these internal feelings and thoughts through my music. It's my way of exploring and expressing the profound mystery of being human."

E: "So, reflecting on what you've shared, it seems like your biggest inspiration might actually be yourself, in a way."

L: "I wouldn't say it's myself, exactly. It's more about the larger concept of life. Life itself is my muse, you could say. The human experience, in all its complexity and wonder, is what really drives me. It's not about one specific person or even my own experiences alone. It's about trying to understand the collective human journey. Each person is a unique world, yet there's this underlying connection we all share. I'm fascinated by how individual yet interconnected we all are. That's what I'm exploring in my music. It's a reflection of this intricate tapestry of human experiences and emotions, not just my own, but everyone's."

E: "Your words resonate deeply with me. It's like our souls have been in conversation, transcending mere words or online interactions. Life itself, with its myriad experiences, is a continuous source of inspiration and creation. I believe that life's challenges are not just obstacles but opportunities for growth, especially in the realm of art. Art, including music, is often shaped by these challenges. Speaking of which, have you faced any significant challenges that have influenced your approach to music?"

L: "Looking back, I see how my challenges have been the wellspring of my deepest inspirations. I'll share something personal, which I've touched on in one of my songs. I was diagnosed with an eating disorder at a young age. This didn't just affect me; it impacted my entire family, my identity, my life for over a decade. During my high school and university years, it reached a point where I had to pause my career and return to Colombia to focus on my health.

It was during this period that I turned to music, and I can genuinely say that music saved my life. When I began writing and expressing myself through music, I felt aligned with my purpose, and remarkably, I began to heal. This healing was profound, something I hadn't experienced even after years of therapy and hospital visits. These past two years of creating music have been the healthiest of my life.

Of course, the journey isn't over; life is an ongoing process with constant challenges. But looking back, that period of struggle was both my greatest challenge and, in a way, a blessing. It shaped me into who I am today and led me to where I am now. I'm still navigating life, still learning, but that experience was pivotal. It was about my health, my battle, and ultimately, my growth."

E: "I'm genuinely moved by your story. It's so inspiring to see how embracing what you love – in your case, music – can lead to such transformative changes. I've always believed that when you pour your heart into something you genuinely love, everything else begins to align. Your journey is a testament to that. It’s not just about music; it's about following your passion. This idea might not be widely accepted, but your experience exemplifies how powerful and true it can be."

L: "It's indeed an indescribable feeling. When I started making music, I didn't think, 'This will save me.' It was more about immersing myself in something I deeply loved. And as you said, things began to fall into place, though not overnight. It's been a gradual journey over these two years. Looking back, I hardly recognize my former self. It's almost as if I'm disconnected from that past. Now, I can talk about these experiences calmly because I feel entirely different. Previously, I couldn't even acknowledge or discuss being in that state. It's strange, but that’s how it unfolded for me."

E: "Reflecting on your musical journey, I'm curious about your evolution. If you could look back to the first day you started creating music and compare it to where you are now, how would you say your style or approach to music has evolved?"

L: "Interestingly, my core vision and purpose in making music have remained consistent. I remember doing an exercise during the pandemic, creating a collage to capture my musical identity and intentions. Looking back at it recently, I was struck by how my foundational goals haven't shifted. That continuity in my vision and purpose speaks volumes about my journey.

Technically, though, there's been significant growth. When I started, I was learning the basics, figuring out how to manage everything. I knew so little back then. Over time, I've developed my voice, my tone, and gained a deeper understanding of how to use my voice effectively. I've experimented with different sounds, exploring what resonates with me the most. So, while my style of music might be evolving, the essence, the message, and the 'why' behind my music have remained unchanged. It's been a journey of both staying true to my initial vision and growing technically as an artist."

E: "Art is often seen as a reflection of our deepest selves, encompassing our beliefs, experiences, and identities. In this light, how does your music, your art, embody 'Losi'?

L: "In my music, almost all my songs, except the very last one, stem from personal experiences. They're stories from my life, yet they're universal in a way. I believe that while each of us is a unique universe, we're all interconnected. When I write, it's about something I've experienced, but I know others can relate to it in their own way. That's why I describe my music as a 'movement fueled by music.' My goal is to move people internally, to provoke thought and reflection.

Take my first song, 'Broken,' for example. It's about forgiveness and was written to my parents. It's a message about not waiting until it's too late to express forgiveness or love. If my music can inspire someone to forgive or reach out to someone they've neglected, then I've achieved what I set out to do. I want my music to be enjoyable on the surface – good music that people can vibe to. But for those who listen closely, there's a deeper message. Every song has a layered meaning, offering something to those who want to dive deeper, while also being accessible to those who just want to enjoy the melody and the rhythm."

E: "I'm utterly captivated by your music. It's not just enjoyable; it reaches into the soul, tapping into parts that other art forms can't quite touch. In my view, music is the most profound art form because it connects instantly, deeply. It's this power to evoke something indescribable, an emotion or a sensation that's beyond words, which really defines a great piece of music. When I listen to music, especially some of your tracks, I feel things that are almost inexplicable, and profound in their impact.

This is the essence of music for me. It's mood-dependent; my favorite song can vary based on what I need at that moment. For example, 'Fria' will always be special, not just because of the song itself but because it's through this song that I discovered you. It represents more than just music; it's a personal journey, an emotional connection. I cherish it not only for its own merit but for what it symbolizes in my discovery of your music.

'Fria' is that kind of song that many can relate to, whether they're looking for a moment of fun or a deeper emotional resonance. Its vibe is unique and engaging. I'm really keen to know more about 'Fria.' Could you share with us the story behind this song? I want people to understand and immerse themselves in what 'Fria' truly represents, to grasp its essence as you see it.”

L: "The message of 'Fria' is about the complexities of relationships. It's a reminder that relationships require effort from both sides. The song is structured in two parts: the first part voices the man's perspective, suggesting that the woman's lack of effort led to his actions. The second part is the woman's response, expressing her feelings of being neglected and deciding that it's time to end the relationship.

This song captures a reality many couples face – the intricate dance of love and commitment, and sometimes the painful realization that love alone isn't enough. The only thing I ask is to not make public the specific identities of the people involved in this story."

E: "Many people recognize the need for change, yet they're held back by the fear of the unknown and external influences like societal expectations. Have you ever faced such a situation where you knew change was needed, but felt hesitant to embrace it? How did you overcome this fear, and what advice would you give to others in similar circumstances?"

L: "For me, fear was a constant companion for about ten years of my life. My song 'Broken' touches on this – the struggle with change, the difficulty of letting go even when you know it's hurting those around you. Overcoming fear isn't straightforward. I wish I had a simple solution, but what I've learned is twofold. First, the only way out is through. Nobody else can do it for you, and it's not something that just resolves overnight. You have to confront your fears, face them head-on, and it gets easier with time and effort. Sometimes, tackling these fears incrementally is the way, but avoiding them only gives them more power over you.

My journey through this was slow and turbulent, like a roller coaster. It took me a decade to start confronting my fears in earnest. Music played a crucial role in this process for me. It was like a guiding hand, making everything less intimidating, allowing me to gradually confront my fears. Each step forward, no matter how small, mattered.

The advice I'd offer is to find your anchor, whatever or whoever it may be, that helps you face your fears. It could be a passion, like music was for me, or a person, or even an idea. But you have to go through it, with or without that helping hand. It's a part of life, a journey that varies in length and intensity for everyone. Facing your fears is essential, and finding that thing or person that supports you in this process can make a significant difference."

E: "I firmly believe that the desire for change must come from within. The more we avoid it, the more we harm ourselves. It's like living with an unfulfilled yearning in our minds and hearts – this constant idea of change that we’re reluctant to face. Sometimes, it's about reaching that point where you say, 'Enough, I'm going for it,' despite the language. But this requires deep internal work, especially in our society where change in oneself can lead to changes in how others relate to us. It’s about finding strength within, knowing that everything will eventually fall into place. I resonate deeply with what you've said.

Now, shifting back to music, a question that seems simple but I believe holds profound significance: How do you perceive the role and value of music in your life? And why do you think music, despite its deep impact on us, often doesn't get the direct recognition it deserves for the influence it has on our lives and souls?"

L: "To address the first part of your question about music's role, I see music as the heartbeat of life. It's the essence that gives life its vibrancy, its fire. Think about any aspect of life, and if you strip away music, it feels incomplete. Music is intertwined with our most memorable moments, our emotions, both joyful and sad. It's omnipresent in our lives, yet often unnoticed in its significance.

Regarding recognition, I think there's a parallel with many things in life that lose their essence when mass-produced or commercialized. Take the example of fast food chains – how something that started with a beautiful concept can dilute over time with growth and commercial pressures. Music, in some ways, has suffered a similar fate. It's become so commonplace, so easily accessible, that its true value is sometimes overlooked. It's like a commodity now, and this perception undermines its significance.

However, if you seek it, there's still music out there that maintains its purity and essence. Perhaps people do value music, but like many things we're accustomed to, we tend to overlook its importance until it's absent. We take music for granted because it's so readily available. If we were suddenly faced with a world without music, I believe people would realize its true value. It's this tendency to take for granted what's always there that might contribute to the underappreciation of music's profound impact on our lives."

E: “I often encounter this question, which I've also tried to address in one of my articles: Why would someone pay a significant amount of dollars for a single song when there's a vast world of music available for much less? It's a question that really makes you think about the value we place on music and the evolving nature of the industry in the digital age. I'd love to hear your thoughts on this."

L: "Addressing the question of why someone would pay a significant amount for a song when so much music is available for less, or even free, it really boils down to the emotional value and the perception of art. Music, like any art form, has inherent value. While I release my music on platforms like Spotify for everyone to access, I also understand that assigning a price to a piece of music can create a different level of connection. When someone chooses to invest in a song, it signifies a deeper, more personal relationship with that piece of art.

This isn't about making every interaction transactional. It's about recognizing that art, including music, can have varying levels of significance for different people. Some might be content with freely available music, while others seek a more profound connection that they find worth investing in.

With my involvement in Web3 and the community I'm building, it's about creating a reciprocal relationship. It's not just about taking; it's about giving back, creating a cycle of support and appreciation. I want to establish an ecosystem where my music isn't just consumed but is part of a larger, more interactive experience.

So, while there isn't a one-size-fits-all answer to the question, it comes down to personal values and how people choose to connect with art. Just like in the world of visual arts, where some art is freely accessible and some sell for millions, music has a similar dynamic. It's up to the artist to assign value to their work, and up to the audience to decide what that art means to them and how much they are willing to invest in that experience."

E: "Your perspective is enlightening, and it contrasts with the angle I took in my own article. While I also acknowledged the profound significance of music in our lives, my focus was more on the undervaluation of artists in today’s industry. We adore music and can't imagine life without it, yet the reality is that while some big artists are making millions, many smaller artists have to juggle other jobs just to continue creating music. This, to me, seems to be the plight of most artists.

What's interesting is how these two perspectives – yours and mine – can provide a more comprehensive understanding of the music industry. Some might resonate more with your view, while others might align with mine. But at the core, I believe, lies the same essence: the value that music adds to our lives. That's what truly matters when considering why someone would pay a significant amount for a song. It's about the emotional and life-enriching value music offers, which is ultimately priceless, regardless of the perspective."

L: "Your comments remind me of an important aspect – it's all about value. Like you mentioned, the value of music is central. For me right now, charging a significant amount for my music doesn't feel right. I can't ask for more than I feel I'm giving back. It's crucial for me to sustain my career in a way that's healthy for everyone involved – both for myself as an artist needing to fund my career and for those who support me.

There might come a time when I value my music at a higher price, but it's not just about taking advantage of web three platforms to charge more. This isn't about exploiting the ability to charge; it's about offering more. Music, to me, is like art. Consider a painting bought by an art collector for millions because it holds personal value to them. But that doesn’t stop others from appreciating it, even if they can't afford to own it.

That's how I see my music. If someone wants to listen to my songs, I don't want to prevent them because they didn't buy them. But for those who see the value and want to support it, putting a price on it makes sense. They buy the song, connecting with it on a deeper level. Yet, I don't want to exclude others who might value it just as much but lack the financial means. Music should connect people, regardless of their ability to pay. My goal is to make music accessible while also acknowledging and appreciating those who are willing and able to support it financially. That's the balance I'm trying to strike."

E: "Your perspective resonates with me, and I think it's essential to find a balance in pricing music that feels right to the artist. It's about setting a price that reflects the value you believe your music holds. There's no universal right or wrong way to price a song. If you feel your piece is worth, say, $10,000, then it's your prerogative to price it at that. It's about honoring the value you see in your own art. This doesn't prevent people from listening to the music, but it does place a value on it in a society that operates largely on monetary terms.

By pricing a song at a significant amount, it can serve as a powerful example. It might trigger a shift in perception, helping people understand that music is indeed art. Our society has become so accustomed to freely accessible music that we've started to view it as a commodity, forgetting that not all forms of art are as readily available. However, in the digital era, accessibility is increasing for all forms of art.

When it comes to setting a price for your music, it's about following your intuition and judgment. There's no right or wrong, just what feels right for you as an artist. If someone sees value in a song priced at $10,000 and resonates with it, they might be willing to pay that amount. Personally, I would pay a significant sum for a piece of art, a song, or anything that I deeply connect with, as long as I have the means. It's all about the connection and the value one perceives in the art."

L: "I completely agree with your perspective. Like you, I love art, and I'll always support and invest in pieces that hold personal significance for me. There's no right or wrong way to value music. Each artist, and even each song, holds a different value based on personal connections and the creation process. It's about what value an individual artist sees in their work, and the right audience will recognize and match that value.

E: "Absolutely, and this becomes increasingly relevant in the evolving world we're living in. Despite skepticism around NFTs and digital art, I believe people will eventually understand their significance, especially through examples that grant status. Consider the FRIA hoodie and what owning it represents – it’s not just an item; it's a status symbol. People are drawn to what gives them status in society. If someone is seen wearing a unique Fria hoodie, it sparks curiosity and desire. This could lead to a greater appreciation and valuation of music, similar to how streetwear has evolved.

Streetwear has grown enormously, not necessarily because everyone connects with its core essence, but because of the status and feeling it imparts. If we can create a similar perception around music, making it as desirable as streetwear but in a digital context, it could transform how music is valued. In our digital age, showcasing digital possessions, like owning a unique song, is becoming more common. People love to share their acquisitions on social media, which could be a powerful tool for music as well. Just imagine winning the golden egg for Fria and getting that one-of-a-kind hoodie – I’d definitely be sharing that on Instagram immediately."

L: "Imagine if you do win it."

E: "I would absolutely love that. You can be sure I'll be posting that moment on Instagram the second it arrives."

L: "I'm really excited about this, and I wholeheartedly agree with your views. Like street culture, I think it's crucial to remember the original message and purpose. Over time, these can get diluted. This happens often, not just in fashion or music but in many cultural movements. Brands and individuals can lose sight of their 'why' as they gain attention, fame, and money. Streetwear, for example, began as a cultural revolution, a movement. But along the way, for many, it became more about the brand or being seen as cool rather than the movement's original message.

There's nothing inherently wrong with enjoying something for its trendiness or status. However, it's a bit sad when the deeper meaning or the message behind it gets lost. This dilution of purpose happens too often in various fields, not just in streetwear. It's a challenge I’m very conscious of in my own work. I always strive to stay true to my 'why' and not lose myself amidst the attention and other external influences that come with success."

E: "Absolutely, the essence of streetwear has evolved, and not entirely for the better, especially among the younger generation in my country. Many associate streetwear with brands like Supreme, Off-White, and such, but for me, the allure of streetwear has always been about its emphasis on community and expression. At its core, streetwear was about self-expression, bringing people together, and giving voice to the unheard. It's about people and expression.

Although streetwear today might not represent what it initially stood for, it still holds a significant place in fashion, particularly in terms of status. If we can position music, and specifically music NFTs, as the new 'streetwear' of the digital age, I believe it will attract more attention, especially from the younger generation. They are the ones who drive change, after all.

Regarding your thoughts and this discussion about purpose and destination, we've delved deeply into your purpose with music. People likely have a good understanding of what you aim to achieve. But I'm curious about something else: Do you have a significant destination or goal that you aspire to reach through your music? Every artistic journey has its purpose and destination, and I'd love to know about yours – where you hope your music will take you."

L: "What you said earlier really resonated with me, especially about not limiting myself or my music. Life has taught me the importance of flowing with it, seizing opportunities as they arise, rather than adhering strictly to plans. I'm savoring every moment, letting each experience prepare me for whatever the future holds, without confining myself to a specific destination.

My aspiration is to have Losi's music in every corner of the world. This doesn't mean just physical presence, but more about the message and the values spreading globally – love, kindness, joy, and purpose. It's not about setting a precise physical goal but creating a movement that resonates with these values, much like the streetwear culture that's rooted in community and expression.

Does that make sense?

E: "Absolutely, it makes perfect sense, and I love it."

L: "That's my vision. I'm not sure of the exact form it will take, but I'm open to being guided by the universe. Right now, I don't have all the answers. I'm here with a burning heart, full of passion and ideas to share with the world, figuring out the best ways to channel and spread this energy. It's a journey of discovery and creation."

E: "That's really what matters most, if you ask me. No one truly has all the answers, even if they think they do. Life has its own way of aligning things, and we can't force one outcome or another. It's all about embracing the journey as it unfolds. Now, for the last question, and it might be a bit different from what we've been discussing. It could be simple or maybe a bit challenging.”

L: "I'm a bit nervous about what you're going to ask."

E: "Don't worry, it's an interesting one and quite different from our previous topics. If you could have dinner with three people, dead or alive, who would they be?"

L: "Wow, that’s a tough question. Okay, if I had to choose three people, dead or alive, for dinner, the first would definitely be Walt Disney. His imagination and creativity have always been a huge inspiration to me. The world of Disney and the legacy he left behind is just mind-blowing. It's such a beautiful concept, and I’ve always aspired to tap into that kind of imaginative power. I’d love to pick his brain about it.

Next, I’d choose Michael Jackson. The legacy he left in music and culture, the impact he had on people's lives, is unparalleled. I'd be curious to know his thought process about music. Being in a studio with him, asking questions, and understanding his mindset would be an incredible experience.

And the third one, this is a tough choice, but I recently read about his life and got really intrigued – Albert Einstein. I know it might seem like an odd combination, but I’m fascinated by people who have a profound understanding of both science and emotion. Einstein was more than a brilliant scientist; he had this unique perspective on the connection between science and the unexplainable aspects of energy and emotion. His work and his thoughts on life are fascinating to me.

So, my choices would be Walt Disney, Michael Jackson, and Albert Einstein. An unusual combination, but each of them has qualities and insights that I find incredibly inspiring."

Storied Strokes grows richer with every artist we feature, and Losi's unique perspective is a testament to that. Her insights and vision add vibrant colors to the mosaic of creative visions shaping our future. Losi is part of the visionaries who challenge norms, redefine boundaries, and weave stories of profound depth and truth.

To immerse yourself further in Losi's world, follow her journey on Twitter - Instagram - Lens. Her music, a blend of innovation and emotion, can be found on Sound - Spotify, where each track tells a story, inviting you to be a part of her evolving narrative. Join us in this continuous exploration of artistry, as we traverse the realms of imagination and reality, one story at a time.

Next week, we will venture further into this journey, uncovering another tale that inspires and ignites. Keep following us ( Twitter - Lens ), as we continue to celebrate and delve into the diverse voices of creativity that shape our world.

The journey continues, unfolding new chapters filled with wonder and discovery.

Thank you!

Back to blog